Tau Ceramica 1967
The Beginning
The time: TAULELL, S.A. was created during the 1960s, which was an
important decade in the middle of the 20th century, a period of our
civilization in which technology was capable of reaching impossible
goals such as the conquest of space.
The place: The province of Castellón, which is renowned for the
quality of its clays and the ceramic tradition of its people, has lived
in the past with the cultures of baked clay and glazed ware. TAULELL,
S.A. was created here, within the municipality of the capital city of
the province, Castellón de la Plana.
The entrepreneurs: Representatives from five companies that were
deeply rooted in the world of ceramics, with a professional managing
team.
The aim: To supply ceramic bisques for the double-firing
manufacturing process, which prevailed for glazed ceramic tiles, and to
reach an industrial capacity capable of adapting to new technologies and
products in the future. The company was created through innovation and
by using the first kiln-tunnels in the production process, which
replaced the traditional Arabic craft kiln. Industrial development made
it possible to reach a ceramic bisque production of 30,000 m2/day, and
the company became one of the leading manufacturers in Europe.
The Decade of Eighties
A generalized technological change in global ceramics was taking
place. Single firing appeared, a decisive process in the conversion of
all manufacturing plants in the sector.
The shareholders of TAULELL, S.A., made up of three important
families with a background in the ceramic business, decided to begin to
manufacture the finished product, without disregarding national and
international demand for ceramic bisque. This entrepreneurial challenge
was faced by a great professional team.
In 1984, a plant for manufacturing the single-fired gres floor tile
was built, and our first great glazed ceramic product trademark TAUGRES
was created.
Acceptance by the national and international markets generated such
a remarkable demand that an increase of one kiln per year ensued,
reaching a production capacity of 4 million m2 in 1988..
The ceramic wall tile was the next industrial challenge for our
company, which opted for the avant-garde process of porous single
firing. The factory started its activities in 1988, thus completing the
ceramic product range of floor and wall tiles. In a kiln investment
process that took place year after year, production eventually reached 4
million square meters of ceramic wall tiles.
The Decade of Nineties
We continued with a great development process and in 1994 our
Porcelain tile was launched. The company made considerable investments
in the most technologically advanced manufacturing plant in Spain. The
decision was clear, we had to incorporate into our production ceramic
material that was to become a definite milestone in the history of
ceramics. The evolution in the quality of bodies and the infinite
possibilities of new techniques was a logical wager for the future of
ceramics and the company.
In 1997, we decided to refurbish the initial bisque manufacturing
plant to adapt it to manufacturing floor and wall tiles, by equipping it
with the latest technological innovations.
This industrial investment was an important turning point, as we
became producers of gres, porous ceramic, porcelain tiles and
complementary pieces, a full range in ceramics. We needed a
logo-trademark that covered all our products and we came up with TAU
CERÁMICA, and embarked on a new and definitive stage in our definition
of the company’s trademark.
Every aspect of our daily tasks forms part of TAU. To introduce a
product with a trademark in a highly competitive market is a challenge
and an objective for the change of millennium. We are working on this
challenge, and in it we have made our greatest human, technical and
economical investments.
Today
The company, with the leading trademark TAU CERÁMICA, has the
capacity to produce more than 15 million square meters per year of
finished product.
In total, we have a plant area of 350,000 m2, 110,000 of which are
covered and house the manufacturing processes and office premises. We
rely on a human workforce of 950 people, who are fully integrated at a
professional level within the company.
Today, TAU quality, TAU marketing and TAU design are international
values in the ceramic industry. Our product range is the widest and most
diversified on the market, and we feel very proud to compete all over
the world with our Spanish ceramic production.
Know the rest, but
use the best!
Kaiser Tile
Brick.Stone.Wood